TikTok Creators and Brands Are Bracing for a Potential Ban

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.

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You Have F.S.A. Dollars to Burn. Everyone Wants Them.

A growing number of wellness retailers are vying for health care funds that expire at the end of the year.

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Robert F. Kennedy Jr. Wants to Ban Drug Ads on TV. It Wouldn’t Be Easy.

Attempts to restrict pharmaceutical advertisements have failed many times over the years, often on First Amendment grounds.

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Under Pressure, Telegram Turns a Profit for the First Time

Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.

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The Other Game

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

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What Are ‘Healthy’ Foods? New Rules for Labeling Are Issued.

The Food and Drug Administration released final rules on labeling foods as “healthy,” tightening limits for sugar, sodium and saturated fat.

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Hidden ‘Junk’ Fees Must Be Disclosed, F.T.C. Rule Says

Hotels, short-term rentals and event ticket-sellers must advertise the full price of their offerings under the rule, which is supposed to go into effect in the coming year. Here’s what to know.

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Here’s a Hollywood Twist: Streaming Success Runs Through Theaters

Just a few years ago, media executives thought theatrical releases didn’t benefit their streaming services. Now, many of them think the opposite.

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Omnicom and Interpublic to Merge, Creating Ad Agency Giant

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.

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‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.

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